OBLIVION WAS BORN FROM DESTRUCTION.

Over the last 16 years as an artist and tattooer, I’ve painted over ideas, torn apart drawings, scrapped designs, and thrown away entire collections of merchandise that didn’t live up to the vision. Every failure became another beginning. This is the fourth time I’ve started over, and somewhere along the way I realized something:

You can’t destroy what’s already been through oblivion.

Instead of throwing away the past, I decided to preserve it. Every design, every collection, every lesson becomes an artifact, a reminder of where the brand has been and what it took to build what’s next.

Oblivion isn’t about the end. It’s about what survives after everything else is stripped away. It’s for the people who rebuild, who keep creating, and who refuse to settle.

When you wear Oblivion, you’re not just wearing another graphic tee. You’re carrying a piece of that journey. Every release is an artifact. Every collection is part of the story.

"Built From Oblivion."